mcdonald’s notepads

Evidently, the PR staff at McDonald’s has figured out how to infiltrate the hearts and minds of journalists. One of them just dropped off a box of 60 reporter’s notepads, each of them emblazoned with the mighty arches and filled with McD’s coupons and McD’s story ideas. (“During the Games, we expect to use more than 1.8 million meat patties!” “Totalling nearly 20 pounds,” they most certainly did not add.)
I suppose this is an attempt to get us using McDonald’s rhetoric in our stories. “Winning gold was as satisfying for Plazhtova as a juicy Big Mac on a cool autumn evening.” “Ohno’s turns were as crisp as a McDonald’s french fry, yet as smooth as a classic Triple-Thick Shake.” That sort of thing.
More likely, it’s an attempt to get McDonald’s mentioned in those awful “reporter’s notebook” things newspapers run about things of interest only to, well, reporters in Salt Lake City. Or perhaps it’s an attempt to get McDonald’s mentioned in, um, Olympic blogs.