bush v. kerry = subway v. subway

The branding of the president. Consumer research uncovers which brand names supporters of Bush and Kerry associate with the two candidates. For instance, Bush supporters think of Kerry as a snooty Starbucks guy. Kerry supporters think of Bush as a tasteless Bud Light.
The key finding, however, is in the fast-food category. Bush supporters think of their man as a Subway guy and Kerry as McDonald’s. (Perhaps a Clinton image hangover there.)
But Kerry supporters also think of their man as a Subway guy and view Bush as McDonald’s. In other words, both sides view Subway as a symbol of their guy and McDonald’s as the boo-hiss symbol of their enemy.
Clearly, Jared’s endorsement will prove pivotal.